To celebrate our long-standing history and G-SHOCK's 40th anniversary, we've worked with the Japanese watchmaker on a limited edition DW-6900, inspired by the infamous highway that encircles Tokyo known as the “Bayshore Route” or, “B-Loop.” In the 1990's, the highway functioned as normal traffic infrastructure for people travelling in and around Tokyo during the day but became an illegal high-stakes circuit for highly modified street cars and motorcycles throughout the night. Many notable racing crews made names for themselves after dark on the B Loop, including The Midnight Club and No Good Racing.

Our campaign for the DW-6900 features one of Canada’s premier drift crews: Car Shop REACT. Three of their S-Series cars served as the models for our custom Livestock x G-SHOCK crew liveries. Our campaign captures the spirit of street racing and spotlights an exciting underground community.

To celebrate the launch, Livestock hosted G-SHOCK 40th Anniversary parties in both Vancouver and Toronto, featuring live performances from Surf Gang with Xaviersobased, RealYungPhil & Harto Falión with sets from Dyltwosix, Louke Man, Nino Brown, and Young Teesh to set each night off. Check out photos from the event, a curated playlist featuring some of our favourites from the performers, and a recap video of the events below.